Remember the ‘You Wouldn’t Steal a Movie’ ad? It may have led to more piracy

Tuesday, June 9, 2023 | 
This May 18, 2021, file photo shows a person typing on a laptop on a train in New Jersey. Remember those anti-piracy ads from the early 2000s? The ones that played before a movie you bought on DVD and said in big capital letters, ‘You wouldn’t steal a movie.’ Well, it turns out that ad campaign may have actually led to more piracy.The anti-piracy ad campaign, and others like it, are not that effective at deterring people from pirating movies, according to a new study from The Information Society.